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  ¿¡¼¾ ¸ðÅͼî (Essen Motor Show 2004)
 
The 36th Essen Motor Show crossed the finishing line with a top result: 404,400 visitors provided the world fair for tuning, motor sport and classic cars with a stable result at the same record level as last year. In view of the overall economic situation, the fair has gone sensationally well, according to the boss of Messe Essen, Dr. Joachim Henneke, in an initial assessment. We are more than satisfied. As far as the number of visitors is concerned, the Essen Motor Show continues to be the most popular fair in North Rhine-Westphalia.

It is primarily the greater willingness to purchase in all the exhibition sections (automobile manufacturers and tuners, accessories as well as oldtimers & classic cars) which represents a clear signal of the refreshing tail wind for the automobile industry. Henneke: As the turbo of the sector, the Essen Motor Show has spurred on the demand for sporty vehicles in particular.

Approx. 20 percent of the visitors (i.e. every fifth visitor) used the fair in order to make preparations for their firm plans to buy a car within one year. Another 25 percent perhaps want to purchase a new vehicle. There is more movement than ever in automobile competition: 40 percent intend to change their make.

Over a third of the people who have decided to buy will spend more than Euro 35,000 on their new car and no less than ten percent will invest more than Euro 100,000 in their new vehicle. The wish of over 50 percent of the visitors: In any case, my next car will be a tuned one.

The number of visitors who seized the opportunity directly at the fair at the booths of the 570 exhibitors altogether has risen by ten percent to 60 percent in total. Not only accessories and tuning products but also complete tuned vehicles were in particular demand here. 70 percent of the visitors want to use the obtained information in order to put their purchasing wishes into effect in the tuning sector after the fair.

Bodo Buschmann, the President of VDAT - Verband Deutscher Automobil Tuner (the Association of German Automobile Tuners), emphasised, For us, the Essen Motor Show has distinguished itself even more clearly as the leading international tuning fair. Essen is the hub of the tuning world." For example, it was possible to see many of the new vehicle models (from the BMW 5 series via the Ford Focus C Max, Mercedes Viano and Smart Roadster to the VW Golf V) for the first time in tuned versions as world premieres.

Top Price: Oldtimer Sold for Euro 2.1 Million

Outstanding sales were also reported by the exhibitors in the "Oldtimers & Classic Cars" section. Not only the pure joy of car nostalgia but also the increase in value to be expected make the old treasures ever more coveted. The absolute top price was achieved by a Ferrari 250 GT SWB from 1962. The dark-blue sports car with a twelve-cylinder engine found an enthusiast for Euro 2.1 million. The purchasers, for example, of a Packard Sport 733 from 1932 which was sold for a comparatively modest price of Euro 460,000 or of a Mercedes-Benz 190 SL from 1962 which was worth Euro 58,000 to its new owner did not have to dig as deep in their pockets.

Top Marks for Show Center

The automobile stars in the Show Center of the fair could not be bought, even for the highest possible bids. Around 120 not-for-sale, handmade one-offs on two, three, four and more wheels were the centre of attention of the car dream world which was awarded top marks by the visitors. The organiser of the Essen Motor Show, Wolfgang Sch?ler: With the main show subject of 55 Years of Ferrari in Formula 1, we have backed the right horse." The presentation of 20 of Ferraris original winning Formula-1 vehicles made the best possible impression on the motor-sport-mad visitors. Schler: 80 percent of the visitors gave it very good or good' marks.

100 Years of ADAC: Brilliant Finale to the Anniversary Year

For ADAC (the General German Automobile Club), the Essen Motor Show was a brillian


     
°³ÃֱⰣ 2004.11.26 - 2004.12.05
°³ÃÖÀå¼Ò Essen Trade Fair Grounds
Àü½ÃÇ°¸ñ Cars, Commercial Vehicles, Motorcycles, Caravans, Parts and Accessories (industry 28)
Cars, Car Equipment, Car Accessoires, Car Tuning, Vintage Cars, Motorcycles, Other Accessoires, Services

opening hours:
daily 10.00-18.00 h, Sat. + Sun. 09.00-18.00 h, general public allowed, Thu. 10.00-18.00 h, for trade visitors only
°³ÃÖ±Ô¸ð 110.000 m2, 404.400¸íÂü°ü
ȨÆäÀÌÁö http://www.essen-motorshow.de
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